Our Preference expertise is now at the service of Vivid Colours. Get a Silver Grey colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Smokey Grey colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Magnetic Plum colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Light Rose Gold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Bold Deep Black colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Rose Gold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Copper colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Blue Black bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Mocha colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Do you dream of being able to lighten your hair whilst nourishing and protecting it from damage at the same time? The L'Oréal Professionnel Blond Studio Platinium Plus lightening cream for natural or coloured hair lightens hair with a darker base, helping you achieve shades of blonde with various intensities. The lightening cream is formulated with nourishing ingredients that leave your hair strengthened, soft, and brilliantly shiny.

Characteristics:

• lightens hair with a darker base
• provides up to seven levels of lift for a natural-looking lightening effect
• its rich, creamy texture is pleasant and easy to apply
• protects the hair fibre during the lightening process
• takes care of your hair, leaving it soft, shiny, and strengthened
• suitable for all methods of hair lightening
• ideal for thick, natural, or coloured hair

Directions :

Make sure to use disposable gloves. Mix a sufficient amount of the L'Oréal Professionnel Blond Studio Platinium Plus lightening cream with the activating emulsion or developer in a 1:1 to ⁠1:3 ratio. Once the mixture has a uniform and creamy consistency, apply the mixture to your hair and leave it for 30 to 50 minutes. Then rinse off with lukewarm water and wash your hair with shampoo.

L’Oreal Men Expert Magnesium Defense Shower Gel, enriched with magnesium mineral, gently removes impurities, hydrates and protects the skin’s natural protective barrier. Suitable for sensitive skin. Suitable for body, face and hair.